Internet Marketing Basics

More than a Brochure

The Web has more in common with the telephone than print. It is different from traditional media in many respects. Even Internet advertising requires a different approach than off-line advertising. Exploit the Web’s unique qualities to provide a richer experience for customers and prospects. Here is what I do for you: • Rank well with the Search Engines • Attract interested targeted visitors • Focus on the needs of their visitors • Keep visitors on site (and encourage repeat visits) • Get the desired response (contact, buy, etc.)

Scout the Competition

Find out what your competitors are doing on the Web. Spend a few days checking out how your competitors are using the Web. Analyze each site. How does the site help tell the world about that company’s products or services; is it easy to use; is it enjoyable to use; does it add value to the company’s customer service; is it integrated with the company’s other marketing efforts.

Integrate

Be sure your website is integrated with your company’s other marketing activities. Don’t make the mistake some traditional companies do and create an Internet effort that is disconnected with your company’s off-line efforts. Your website should be connected with your company’s off-line efforts. This means more than throwing the company Web address in your ads.

Why Most Websites Fail

The content on most sites is not focused on the needs of customers so that when visitors do stop by, they “click out” instead of clicking on the client’s money-making links — those links that lead to sales/service contracts/leads/referrals/contact.