You Want Clean Design
Animation and Sounds are Distracting
How can anyone concentrate on reading what’s on your site when there are things flying around the page? It’s like trying to read a newspaper when someone’s poking you in the shoulder repeatedly. Also, visitors who have slow connections may resent that you wasted their time by forcing them to load animations and sound files against their will.
Simplify
Conventional wisdom is that people will be drawn to an animated ad, but it’s actually the opposite: Readers who are assaulted by blinking ads are more likely to leave the site immediately without clicking on
anything, and are far less likely to bookmark the site, return to it, link to it, and recommend it.
Oraganize
Your site must be easy to navigate. Keep all the pages and posts on the sidebar and make sure it is easy to return to the home page with one click. Also, break the content up with headings and bold text. This makes it easy to read and emphasizes whats important.