More than a Brochure
The Web has more in common with the telephone than print. It is different from traditional media in many respects. Even Internet advertising requires a different approach than off-line advertising. Exploit the Web’s unique qualities to provide a [...]
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Consider that 80% of customers are now doing an online search before going shopping. Only 50% of businesses have an online presence, but within the next 10 years that number will rise to 99%. You need to position your business now. Having a website that ranks well will continue to rank well in the future. [...]
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Links
All of your hyperlinks should be clear to your visitors. Graphic images, such as buttons or tabs, should be clearly labeled and easy to read. Your web graphic designer should select the colors, backgrounds, textures, [...]
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Most Important
The most important rule in web design is that your web site should be easy to read. What does this mean? You should choose your text and background colors very carefully. You don’t want to use [...]
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Animation and Sounds are Distracting
How can anyone concentrate on reading what’s on your site when there are things flying around the page? It’s like trying to read a newspaper when someone’s poking you in the shoulder repeatedly. Also, visitors who have slow connections may resent that you wasted their time by forcing them to load [...]
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1. Keep it simple
If you offer too information you lose customers. Tell the customer what you do and what’s in it for them. Internet shoppers have short attention spans. Make it short and make it obvious, eliminate guesswork.
2. Set yourself apart
When a customer sees your listing on Google give them a reason to click on [...]
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